Guide
Pre-launch Checklist
List cleaned: entity suffixes stripped, deduped by email
Leads uploaded, columns mapped correctly
Sequence built: every step and variant has subject, body, and signature
Unsubscribe line below the signature on every variant
Step delays written out before building (day 3 = 2-day wait, day 7 = 4-day wait)
Variables tested and populating on a real preview
Sender mailboxes attached, correct client
Plain text on
Schedule set: target timezone, 9 to 6, weekdays only
Bounce auto-pause at 4%, or manual monitoring where the platform cannot
Warmup complete: 14 days minimum, 21 optimal
Test send reviewed in an actual inbox
Client approved the copy
The two bold items are the ones that broke. The point is not the checklist being long. It is that the system catches what a human in a hurry does not, and it gets sharper every time something slips through.
We break down data, enrichment, sending infrastructure, and the tooling behind each campaign, then divide by results. The full itemized receipt is the most honest number in outbound, and almost nobody publishes it.Most agencies quote a monthly retainer and leave the unit economics in the dark. This is the opposite: every line that goes into reaching one prospect, added up, so you can see what a booked call actually costs.
List cleaned: entity suffixes stripped, deduped by email
Leads uploaded, columns mapped correctly
Sequence built: every step and variant has subject, body, and signature
Unsubscribe line below the signature on every variant
Step delays written out before building (day 3 = 2-day wait, day 7 = 4-day wait)
Variables tested and populating on a real preview
Sender mailboxes attached, correct client
Plain text on
Schedule set: target timezone, 9 to 6, weekdays only
Bounce auto-pause at 4%, or manual monitoring where the platform cannot
Warmup complete: 14 days minimum, 21 optimal
Test send reviewed in an actual inbox
Client approved the copy
The two bold items are the ones that broke. The point is not the checklist being long. It is that the system catches what a human in a hurry does not, and it gets sharper every time something slips through.