The Workshop
Open about how we work.
Most agencies hide their methods. We publish ours: the skills, workflows, sequences, and real costs behind how we run outbound. What stays private is our clients’ data, never our methods.
All
Skill
Workflow
Guide
Template
Walkthrough
Walkthrough
The Cost Receipt
What outbound actually costs per prospect, itemized.
Walkthrough
The Personalization Grid
How we turn a homepage into a relevant first line, at scale.
Guide
Pre-launch Checklist
The gate every campaign passes before it can send.
Walkthrough
The Annotated Sequence
A real 3-step outbound sequence, marked up line by line.
Template
Outbound Sequence Template
A fill-in-the-blanks 3-step sequence you can adapt to your offer.
Walkthrough
The Cold Outreach Mistakes Checklist
The errors that quietly kill cold campaigns, and the checks that catch them.
Walkthrough
The Account Brief
The two-document brief we build before any campaign.
Skill
Account Brief Skill
The Claude skill that drafts a client account brief from your sources.
Skill
Campaign Launch Skill
The Claude skill that runs an outbound launch end to end.
Workflow
Reply Triage
How inbound replies get categorized and routed in under an hour.
Workflow
Lead Notification
Real-time lead alerts from the inbox to the team channel.
The Workshop is the curated set. For everything we publish, read the blog.
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