Targeted Outreach for B2B Services

The client is a full-service custom trade show display company. Unlike other projects, this engagement requires a highly targeted, time-sensitive outbound approach due to the seasonal nature of trade shows. Our strategy focuses on data quality, precise campaign timing, and seamless collaboration with the client.

Results & Impact

Our outbound efforts have contributed to:

• 150+ opportunities in their pipeline.

• 18 meetings done.

• 5 contracts sent.

• 2 deals closed, totaling $124,990 in revenue at the time of reporting.

Given the high-ticket nature of trade show deals, the long sales cycle means that many of these opportunities are still progressing. The lifetime value (LTV) of each client is high, as exhibitors are likely to return for future events.

Optimizing for Seasonality

• Trade shows are seasonal, so we built a custom system for tracking relevant events and aligning outreach accordingly.

• Our client can now access valuable trade show data without relying on overpriced lists sold by event organizers.

• Outreach is tailored to ensure timing is optimized, maximizing the chances of engaging decision-makers when they are actively planning their next event.

The Outcome

By combining precision-targeted outreach, deep trade show intelligence, and a synchronized approach with the client, we have built a highly efficient outbound system that delivers qualified meetings, strong pipeline growth, and long-term revenue potential.